4 Steps to Build Your Personal Brand in 10 Minutes

  You can start designing a personal brand in 4 big bucket steps. Of course there are dozens of little moves underneath these but, these large steps are the foundation of kickstarting the vision for your brand. Many people today simply don’t see the path and don’t believe they can be their own personal brand. [...]

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Give Yourself The Gift Of Choice This Year

I want to give you a gift this year. I can’t wrap it. I can’t mail it. I can only point to it. You will be responsible for giving this gift to yourself. I will shine the light on its importance and hope that you find this and carry it into each and every year. [...]

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Don’t Overvalue Being Interesting Versus Being Meaningful

Today, with social media as one of the major strategies for growing your brand, we are slipping into giving too much weight to false metrics, such as views, likes, and traffic.   This is dangerous thinking. Inaccurate to be exact. The fight for more likes, views and traffic shouldn’t be your top priority. Time is [...]

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  • 1 Regret

My One Regret & 9 Lessons Learned From A Sicilian Immigrant

(My Dad and me in front of our restaurant sometime in the 70’s) I saw my dad for the last time July 4th. He died on Nov. 7th, 2017. Head over to the Fitnesspreneur’s Life Podcast for the full episode I recorded in tribute to my Dad. On the 4th, cousins, aunts, uncles, nephews, friends [...]

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6 Steps to Create a More Ideal Business or Brand

  You can create an ideal business on your terms. You just need some steps. A plan. Just like your clients need a plan to improve their fitness systematically, you need a better plan to build your ideal business. When I was sitting taking my NASM test ages ago, I don’t remember there being a [...]

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6 Proven Steps To Get Your Productivity Up Like a MoFo

“You can build a dream in just 15 minutes.” – Craig Ballantyne Remember when you were a kid and an hour seemed like an eternity? I remember sitting staring at the clock in school feeling like the big hand never moved and the seconds were days. That could have led to my years of being [...]

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