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Don’t Overvalue Being Interesting Versus Being Meaningful

Today, with social media as one of the major strategies for growing your brand, we are slipping into giving too much weight to false metrics, such as views, likes, and traffic.   This is dangerous thinking. Inaccurate to be exact. The fight for more likes, views and traffic shouldn’t be your top priority. Time is [...]

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My One Regret & 9 Lessons Learned From A Sicilian Immigrant

(My Dad and me in front of our restaurant sometime in the 70’s) I saw my dad for the last time July 4th. He died on Nov. 7th, 2017. Head over to the Fitnesspreneur’s Life Podcast for the full episode I recorded in tribute to my Dad. On the 4th, cousins, aunts, uncles, nephews, friends [...]

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6 Steps to Create a More Ideal Business or Brand

  You can create an ideal business on your terms. You just need some steps. A plan. Just like your clients need a plan to improve their fitness systematically, you need a better plan to build your ideal business. When I was sitting taking my NASM test ages ago, I don’t remember there being a [...]

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6 Proven Steps To Get Your Productivity Up Like a MoFo

“You can build a dream in just 15 minutes.” – Craig Ballantyne Remember when you were a kid and an hour seemed like an eternity? I remember sitting staring at the clock in school feeling like the big hand never moved and the seconds were days. That could have led to my years of being [...]

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The 3 Must-Knows After 60+ interviews With Top Industry Leaders

It’s pretty cool to see where I was 65 episodes ago (almost 3 years later) when I look back at episode #1: The Meaning of the Fitnesspreneur’s Life.   Before you and I go knee deep down memory lane and why this first episode still holds solid truth about what it means to be a [...]

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The Most Essential Ability In Your Business

Is it ambition? Acquiring customers with ambition is huge, but not essential. You can train ambition. Is it having a great product? Definitely helps but many people have had great products to only go out of business. Is it delivering impressive service? Or having a passion for what you do or sell? Having sufficient capital? [...]

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