About Vito La Fata

My wife Anna and I enjoyed the fruits of our labor. We hope you can do the same!

Right here is where you usually encounter the 3rd party corporate voice talking to you about someone in the 3rd person about all their accomplishments and achievements and that’s cool. But, don’t you usually start to feel a little disconnect from the author, speaker, presenter, coach, trainer, owner, whatever it is that you came to check out on their website to see if they would be a good fit for you to learn from? I do.

So, since this is my site, I thought I would take a different approach, have some fun and talk to you direct and keep it real.

I am Vito La Fata, and I like to consider myself the NO BS business educator, personal brand coach, and certified high performance coach to the wellness and fitness professional who is looking to get outside the box of the industry and start learning how to grow a personal brand online that reaches people far and wide via having a virtual business and if you want an offline business, cool. BUT, to be fair today, that offline business doesn’t have to be a brick and mortar business. It can mean you run live workshops, retreats, coaching groups, events, masterminds, if you can imagine it – you can build it!

As a fitness and wellness professional today – having a business DOES NOT have to be the traditional brick and mortar anymore. That model as a small business owner is becoming more challenging due to changes in people’s buying behavior, consumer habits, busy lifestyles, and mobile needs and wants. Brick and mortar still serves a purpose if you really want it, I’m just here to say – it’s not the ONLY way anymore.

You see, about 5 years ago facing being broke, devastated financially from a bad business partnership gone south, having short sold my house to stay in business, stripped down the barest necessities, I made the choice to reinvent myself and invest my time learning how to build a smarter fitness mousetrap than what was being taught by the major conferences, the national certifying agencies, and most presenters and speakers.

When I was in my office being told my business was a “job” not a business, was the day I began a 5 year journey studying under some of the most prolific and successful entrepreneurs in the world, from Todd Durkin, Jeff Walker, Brendon Burchard, Darren Hardy, Bo Eason, Callan Rush, Dan Kennedy, and more, plus I devoured any book I could get my hands and ears (audio books rock) on as I committed to a book a week discipline to improve my understanding of marketing, business, high performance, leadership and entrepreneurialship.

Since, those dark days, I’ve gone on to build, several brands, become the product launch manager for cutting edge fitness professionals such as Todd Durkin, a internationally recognized speaker and writer, I’ve contributed to IDEA Health, IHRSA World Conference, MindBody Conference, Australian Fitness Health Expo, Canfitpro, Fitness Business Summit and Club Industry. All this in hopes of turning around to serve you, the fitness professional, with accelerated business, marketing and most importantly high performance growth, so that you can avoid walking that long road and making the same mistakes.

Today, I’m committed to sharing with you how to create a business you rock and lead a life you love!

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TWO FUN FACTS:

Pearl Jam and Wine Enthusiast– I’m a die-hard Pearl Jam fan, some of my greatest lessons in life and business have come from their music and career, since they are the greatest rock and roll band of the last 25 years, and I’ve seen them over 100 times and all over the world- they are that good!
So, if you like Pearl Jam you get a free strategy session just by clicking here. And it doesn’t hurt if you’re a red wine lover like me, since it’s the elixir of passion, that means we will get a long and have a lot of fun building brands and businesses that crush the crap out of obesity and blow up incomes and lives across the world!

Enough about me- what about you? How can I help you achieve your dreams, your very best and grandest vision of a life lived at a high performance level? Just jump into any of my programs for free trainings and an opportunity to go deeper if you choose to focus on what you need in your business now, or to become part of the FPS Nation or part of my Hard Chargers Team or Masterminds. It’s time to get after it! V